Product Code Database
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular tradesman or industry. The collective term for this area of publishing is the trade press.
As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices.
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be sales lead.
|
|
